This month sees the launch of new Sheer Blonde Go Blonder Lightening Shampoo and Conditioner from John Frieda. Specially designed to lighten hair for an all-over brighter blonde hue, the Go Blonder collection gently reduces colour pigments in the hair. Hair is visibly lightened in as little as three uses and colour lifted up to two shades in as little as seven uses. With a unique complex consisting of lactic acid combined with citrus and camomile, this newly enhanced lightening system has been developed to deliver faster results and improve the appearance of hair for a brighter-looking blonde. Safe to use on all shades of blonde, and free from the chemicals typically found in lightening products that leave hair dry and damaged, Sheer Blonde Go Blonder Shampoo and Conditioner work together to improve hair condition with each use, leaving it looking shiny, brighter and feeling soft.

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