British menswear brand Judge & Jury launches SS14 range

 

British menswear brand Judge & Jury launches its SS14 range. The brand is targeted at the 18-28 year old market with a primary focus on 18-23 year olds offering affordable menswear. The new SS14 range draws inspiration from convict work crews known as ‘chain gangs’. Named Chained Reaction, this creative direction includes colour detailing, faded denim, dungarees, denim washes, contrast stripes and graphics. Judge & Jury introduces a line of shirts, shorts, sweats, jackets, tops, caps, bags, along with a denim range. New washes are introduced across denim that includes acid wash, bleached wash, rust wash and garage wash. The brand aims to open new retail doors across department stores, chain stores, internet and catalogue retail after the initial phase of targeting key independents.