Kapranos PR has been appointed by The World’s Best Martini Challenge to handle its press and publicity. Following on from the success of last year’s competition, the founders have begun their search for The World’s Best Martini of 2018, and will crown one gin brand as winner in January next year. Founded by Gary Sharp and James Thomas, the pair sampled martinis around the world before shortlisting five gins in 2017, and announcing Daffy’s Gin as the creator of The World’s Best Martini of 2017. This years’ five contenders will compete against each other before a panel of expert judges and cocktail enthusiasts for the title of The World’s Best Martini of 2018.

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