Hair brand Kérastase has unveiled its L’Incroyable Blowdry Crème. Designed for thick and unruly hair, the reshapeable heat lotion provides shapeability and options to restyle hair without reapplying. It features a blend of non-sticky beeswax micro particles that are formulated with a strengthening agent; when applied onto damp hair it forms a microscopic layer of active ingredients that are stimulated by heat. Available now. Priced at £21.90.

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