French fashion brand La Redoute has appointed three new agencies to help meet the company’s ambitious objectives for 2015. Digital marketing agency iCrossing will manage its SEO, content and social media campaigns; Cheetham Bell will deliver its UK advertising brief and Beattie Communications has landed the national consumer PR remit. The newly appointed agencies’ brief is to bolster recognition of the brand’s USPs, make it synonymous with French style and heighten its appeal to its target consumers. The UK arm of the business is headquartered in Bradford and its mission is to bring affordable French style to British wardrobes. La Redoute’s new spring/summer 2015 collections feature collaborations with French designers, as well as exclusive collections created by designers and labels including Sezane, Jeanne Damas, Polder and Brigitte Bardot. iCrossing, Cheetham Bell and Beattie Communications’ campaigns will break this spring to bring focus to the new spring/summer 2015 collections.

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