label.m has announced the launch of its Brightening Blonde Collection. This new three-step system, enriched with an exclusive botanical blend to care for natural, or chemically-assisted blonde hair, is designed to provide all shades of blonde hair with an instant brightening. The product range is formulated to provide nurturing care for longer lasting colour. The Brightening Blonde Collection is created as a specialist range for curtailing brassy tones by neutralising, as well as adding strength and nourishing for overall thicker, smoother, more elastic hair. Infused with an exclusive complex of concentrated botanicals, label.m Brightening Blonde contains three lead ingredients: mamaki tea, high in natural antioxidants; hops to boost shine; and white pineapple with its gentle exfoliating action to seal the cuticle, hydrate and condition. Additional ingredients include starfruit, rich in vitamins B and C; and custard apple (cherimoya), which actively promotes melanin depigmentation. label.m Brightening Blonde consists of Brightening Blonde Shampoo (£12.75), Brightening Blonde Conditioner (£15.75) and Brightening Blonde Balm (£13.75). The collection launches in August at specially appointed label.m salons, TONI&GUY and essensuals worldwide.

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