Label PR announces beauty account wins

Label PR has been appointed to handle PR activity for Bosch’s first ever range of personal hair care appliances and Kapello, the expert brand in premium hair extensions. The agency’s remit includes launching Bosch’s Haircare range into the UK market, exclusively with Argos via a targeted media campaign. Activity begins with an exclusive launch event followed by the team handling all public relations for Bosh’s Haircare appliances to raise awareness of its ProSalon and KeratineAdvance products with consumers and key influencers. In addition, Kapello has appointed Label as its retained PR agency to manage and drive all consumer and trade activity for the brand, including blogger outreach and celebrity engagement. Label PR will work to raise the profile of Kapello, driving footfall through to its current customers, which includes Urban Retreat at Harrods and the president of the Fellowship of British Hairdressers, Errol Douglas MBE, as well as driving website sales at kapellohair.co.uk. As a result of the new wins, the agency has appointed Viki Tahmasebi as Senior Account Manager for its beauty division.