Lancôme announces the launch of its new Grandiôse mascara. The first of it’s kind with a Swan-Neck wand and short elastomer brush, this mascara combines a brush with high-tech bristles and a curved stem. Short and twisted, it has the ideal shape to effortlessly work with all of the eye’s curves with a flick of the wrist. The Grandiôse brush is precisely positioned to follow the eye’s natural architecture and access all the lashes from corner to corner and root to tip. Curved at 25° to its axis, the stem also intuitively adapts to the contours of the face, avoiding the cheekbones, nose and eyebrow arch. Small in diameter, it is designed to extend and lift even the shortest lashes, creating a sensual curve and a perfectly open full and even lash fringe. Shaped like half petals, its bristles allow the brush to hold the formula perfectly. Mascara application is precise with no smudging on the lid. The mascara contains ultra-black pigments for intense eyes, flexible polymers for long-wearing curl and native rose cell extract, which works to leave lashes suppler, softer and more resistant, for a denser and thicker lash fringe. Grandiôse is priced at £24.50 available nationwide.

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