Leopold + Frida has been appointed to handle the press and publicity for FITE. FITE is a luxury basics brand offering a timeless update on the iconic t-shirt. The essential tee is the simplest, most versatile piece of clothing imaginable and the key component of the quintessential casual-cool uniform. Its effortlessness leaves room for self-expression. But finding the perfect t-shirt complete with the right cut, weight, silhouette, and level of sheerness – just enough that your bra is slightly visible, has been something of an American dream – until now. Responsibly made in LA from the finest fabrications.

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