Lingerie and swimwear business Wacoal Eveden whose portfolio of brands include Freya, Fantasie, Fauve, Elomi, Goddess, Huit, Wacoal and b.tempt’d has announced changes to its PR operations. With effect from 1st April 2014, all PR activity for Wacoal and b.tempt’d moves from agency side to in-house. The two global lingerie businesses Wacoal and Eveden have merged together to form Wacoal Eveden and as a result all brands which include Freya, Fantasie, Fauve, Elomi, Goddess, Huit, Wacoal and b.tempt’d now all come under the same portfolio. The Wacoal Eveden PR team will be responsible for raising awareness for Wacoal and b.tempt’d across all media platforms. They will also focus on developing the brands awareness online through social media.

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