European lingerie brand Hunkemöller has entered the UK market with the launch of a dedicated website. Hunkemöller have been creating lingerie products for over 130 years and lead the market in Northern Europe with over 800 stores in 23 countries worldwide. Concessions partners include Zalando, Amazon and in the near future ASOS. The brand caters to all body shapes – customers from a AA to an H cup can find their perfect fitting bra with ‘Sexy Comes In All Shapes’, Hunkemöller’s unique online and in-store expert fitting consultation. Within their design-led collection, Hunkemöller offer several sub brands including the fast-growing HKMX sports brand, the premium Noir Collection, Private Collection which caters for the most intimate of moments, blogger collections, and most recently they’ve announced their collaboration with international top model, Doutzen Kroes. This collection, called Doutzen Stories, was launched online yesterday and will be in stores next week.

hunkemoller.co.uk
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