UK silk lingerie and nightwear label Ayten Gasson has revamped its e-commerce site with a cleaner and more modern look. The label closed all of its wholesale accounts in December 2013, to concentrate solely on its online retail business. The website’s new look makes it even easier to navigate and find lingerie pieces, and is also responsive for desktops, tablets and smart phones enhancing the shopping experience. The site features more imagery and offers a simplified ordering system, as well as an informative blog section updated regularly with articles about the world of lingerie.

www.aytengasson.com
@Aytengasson