Lipsy London signs Jessica Lowndes as new face

 

Lipsy London has announced American 90210 star Jessica Lowndes as the face of its new fragrance, Lipsy London Glam. The fragrance will be premiered worldwide throughout international Lipsy stores in September 2013. Lipsy London Glam is its first celebrity collaboration campaign for the fragrance, which sees the actress involved in an exclusive photo shoot for the fragrance campaign and promotional activity in the run up to the launch in September 2013. Lipsy London Glam has evolved from the previous fragrance Lipsy London Love, with its updated heart shaped black-jewelled bottle and trend-led metallic box. The scent itself combines fruity honey and sweet top notes, the heart notes complement with Orchid, Jasmine and Peony and the base notes are deep with Amarylis and black incense.