The Chelsea Magazine Company launches Little Darlings  

 

The Chelsea Magazine Company has announced the launch of Little Darlings. Aimed at an upmarket magazine of affluent and aspirational parents in the London area, the title covers pregnancy up to eight years. The first issue, just launched, has a print run of 50,000 copies being sold at a cover price of £3.99 through Waitrose, WHSmiths and independents. It also has a controlled free circulation via selected nurseries, pre-prep schools and playgroups. The title will be published bi-monthly.