Fashion e-tailer Littlewoods has appointed British singer Frankie Bridge to front the relaunch of Littlewoods.com. The relaunch sees the brand move towards becoming a key player in e-tail, stocking an array of brands, from high street such as Miss Selfridge and River Island to designer labels including Guess, Ugg and Replay. Frankie is seen modelling the AW16 collection in images, which feature casual daytime wear and evening dressing. From pleated dresses with full skirts and velvet jumpsuits, to gilets and knits, the shoot showcases the breadth of branded offerings now available at Littlewoods.com. The AW16 collection featured in the shoot will be available on the site from October 10 and will consist of key pieces from Little White Lies, Lost Ink, Warehouse, Guess, Replay and Calvin Klein.

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