London Fashion Week relocates and London Fashion Week Festival launches
The British Fashion Council (BFC) has announced that it will move its two biannual events, London Fashion Week and London Fashion Week Festival to join London Fashion Week Men’s at The Store Studios, located at 180 Strand, WC2. As part of the move, the event formerly known as London Fashion Weekend will be renamed London Fashion Week Festival and will give the public the opportunity to celebrate fashion over a period of ten days, twice a year, in February and September. The event gives access to catwalk shows, talks and a unique shopping experience, where designers and their teams host curated pop-up shops, from over 150 international and British brands. The move to The Store Studios will fulfil the BFC’s ambition of creating a fashion and cultural hub in the heart of London. The Store Studios holds a strategic location at the intersection of north, south, east and west London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank.
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