The British Fashion Council (BFC), in collaboration with The Hoxton, will present this season’s line-up for The Hoxton Collective, a designer showroom in The Apartment at The Hoxton, Holborn from June 12-13. The curated space will feature womenswear ready-to-wear pre collections from new designers Eudon Choi, Fyodor Golan, Rejina Pyo, Teatum Jones and Teija and returning designers Phoebe English and Shrimps. Following directly on from London Fashion Week Men’s (June 9-12), London Pre Collections build on the momentum of international businesses in the capital and play an important role in the growth of British designer fashion brands. The initiative is part of a group of BFC showcasing schemes and business support initiatives aimed at supporting British designers and businesses from school level to emerging talent, and future fashion start-ups through to new establishment and global brands.

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