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L’Oréal Paris unveils make-up collaboration with Balmain Paris
L’Oréal Paris has announced its exclusive make-up collaboration with Balmain Paris. The partnership sees the creation of a capsule lipstick collection designed by Olivier Rousteing, creative director of Balmain Paris, for L’Oréal Paris. The first collaboration between the luxury Parisian fashion house and the leading make-up brand will be revealed ahead of next Paris Fashion Week, for which L’Oréal Paris is Official Partner. With L’Oréal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain from the Paris runways to his first ever beauty collection. L’Oréal Paris x Balmain sees the Color Riche lipstick interpreted in three striking new colour themes for a total of 12 new shades that will be available in selected L’Oréal Paris point of sales only. A lipstick jewel edition showcasing the three star shades from the L’Oréal Paris x Balmain Paris collection will also be exclusively available at Balmain Paris stores and select retailers worldwide. The L’Oréal Paris x Balmain Paris collection will go on sale in limited edition begining of September 2017.
