Love Brand & Co. opens first boutique in London

 

Beachwear brand Love Brand & Co. has announced the opening of its first boutique in London. Located on Chelsea’s “beach” in London, the flagship boutique offers the SS13 collection for mens and boys. The boutique showcases the brand’s responsible ethos and ‘modern classic’ style through a blend of unusual upcycled furniture and traditional brass fittings. The display units are made from old scaffold boards with a brass rail holding the products on engraved hangers. Love Brand & Co. donates 5% of its sales to elephant charities: Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust; raising key awareness and funds for vital elephant conservation projects. The new Love Brand & Co. flagship boutique is located at The Beach, 5 Park Walk, London, SW10 0AJ.