Fluorescent PR has been appointed to handle the PR for luxury skin care brand Vivderma. The agency will devise and implement the PR strategy for the Vivderma collection. Founded by Dr Hadi Abushaira, a renowned consultant dermatologist, Vivderma builds on a rich heritage of problem solving in a clinical environment to offer solutions and care for skin in today’s challenging environment. Central to the brand’s ethos is the belief that skin care should deliver both immediate gratification as well as long term results meaning that each and every product has been expertly crafted to leave skin looking its best from the very first use. Vivderma’s premium functioning skin care products are exclusively crafted with powerful high-performance active ingredients with the unique blends that mimic the natural biological conditions of healthy skin, ensuring optimal absorption, skin compatibility and delivery of actives to each layer of the skin.

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