Luxury sleepwear brand After Party appoints Life Lasting PR (LLPR)
Life Lasting PR (LLPR) has been appointed to handle press and communications for luxury silk pyjama brand After Party. Founded by British designer and artist Lottie Warren, After Party is a sleepwear brand made with the morning after in mind – uniting lounging with an innate sense of design to create the essential pyjamas for the partied out. Available as sets or as separates to mix and match, the collection is made using 100% silk fabric and features form flattering cuts. The autumn/winter 2015/2016 collection combines high end tailoring techniques and contemporary print design, with an emphasis on luxury. Hugely influenced by the surrealist movement, the digitally printed psychedelic patterns take cues from hyperreal textures and imagery. Every single piece is hand finished with piping, as well as mother of pearl buttons, and French seams. Custom varsity-style monogramming is also available for select pieces. The latest collection launches online in July with prices from £100 per piece.
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