MAKE UP FOR EVER has announced a global artistic collaboration with singer Jessie J. MAKE UP FOR EVER’s artist lip and face collection, with several launches slated throughout 2017, is showcasing Jessie J’s transformative self-expression and Sammy Mourabit, celebrity and editorial makeup artist. The collaboration kicks off with a music video in which MAKE UP FOR EVER sets the stage for the transformation of Jessie J and provides her with the creative freedom and endless makeup options for her constant reimagined looks throughout the new song’s music video, directed by Rankin. Throughout the year, MAKE UP FOR EVER will encourage people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST.

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