Marie Claire UK launches new premium beauty service Beauty Drawer

    Marie Claire UK the premium fashion and beauty multi-platform destination is launching Marie Claire Beauty Drawer, the ultimate members club for beauty-loving women. In partnership with StriVectin, Marie Claire Beauty Drawer is a new editorially approved bespoke beauty sampling service. Completely free of charge, members will receive special offers and priority access to all Marie Claire beauty events. By harnessing Marie Claire’s position as the number one beauty brand, Beauty Drawer offers personalised targeted samples curated by the award-winning Marie Claire beauty editorial team. Operating under the strapline, ‘Discover personalised beauty products, delivered direct to your door’, the user journey for Beauty Drawer starts with members building a personal profile, followed by receiving their free samples, then providing feedback to receive more of the products they enjoy. The members will also be invited to purchase their favourite products at the Fabled by Marie Claire and other premium beauty destinations. Launching with StriVectin, a collection of smart targeted solutions for ageing and changing skin, Beauty Drawer will add personalised value to the engaged Marie Claire audience. To celebrate the launch, StriVectin will be giving away samples of their coveted SD Advanced Plus Intensive Moisturizing Concentrate cream to the first 5000 people that sign up. Many more premium brands will also be available on Beauty Drawer from September 2020.


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