MATCHESFASHION.COM announces London Fashion Week plans and collaboration with David Longshaw

MATCHESFASHION.COM announces that they have partnered with British fashion designer David Longshaw on a series of initiatives to celebrate London Fashion Week and the re-launch of The Style Report, the bi-annual print publication from MATCHESFASHION.COM. Inspired by his illustrated fashion characters led by Maude the mouse, editor-in-chief of online magazine the Maudezine, MATCHESFASHION.COM has worked with David to create three unique fashion week window displays for its central London stores. Featuring ‘Maude and co’ dressed in key pieces from the AW 2013 collections, they offer a glimpse into the life of the team as they guest edit The Style Report – from front row at London Fashion Week, to behind the scenes photo shoots, to sitting at the editor’s desk at MATCHEFASHION.COM HQ. Maude will be attending London Fashion Week as guest editor of The Style Report. In addition MATCHESFASHION.COM has partnered with Yauatcha, the contemporary dim sum house in Soho to offer bespoke macaroons exclusively produced by Hakkasan Group’s Executive Pastry Chef Graham Hornigold. With designs based on key autumn winter 2013 trends, guests can enjoy the macarons whilst David Longshaw takes up residency in London’s creative district on 2nd and 3rd September, painting his London Fashion Week sketches onto Yauatcha’s windows. David Longshaw has designed an exclusive printed silk scarf featuring illustrations of Maude and her team. Retailing at £200 this will be available to buy from MATCHESFASHION.COM from the start of London Fashion Week.

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