Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand’s Global Makeup Artist. In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers. Yadim joins a lineup of makeup artists, photographers, and models who have helped shape the identity of the iconic beauty brand.

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