McArthurGlen partners with DONNA IDA for The Art of Denim

 

McArthurGlen’s UK Designer Outlets has partnered with Donna Ida for The Art of Denim. The partnership will see Donna Ida Thornton launch a pop-up shop at Cheshire Oaks Designer Outlet. Donna Ida Thornton will bring her denim concept, showcasing a selection of premium denim labels, including her own ‘IDA’ brand to the north of England in the form of a DONNA IDA pop-up shop at Cheshire Oaks Designer Outlet, for a limited time only. From October 5 – 20, McArthurGlen’s six UK designer outlets will launch a creative schedule of denim activity. Highlights include a ‘share zone’ which will screen live feeds of street-style shots uploaded by shoppers on instagram using the #ArtOfDenim, an exclusive free denim tote bag  which shoppers will be able to customise with their own personal designs, and a bespoke monogramming and embroidery service. Throughout the campaign, McArthurGlen will offer shoppers further savings on denim labels. 

 

 

#ArtOfDenim