Meliá Hotels International appoints LUCA by LUCHFORD APM

 

Hotel group Meliá Hotels International has appointed LUCA by LUCHFORD APM to lead the global strategy for its portfolio of over 350 hotels, in 35 countries, in a more consolidated PR campaign as it seeks to elevate the brand. LUCA by LUCHFORD APM will continue to manage the ME by Meliá portfolio, further to launching the flagship property ME London on 1st March 2013, with more plans to be announced later this year. The team will also handle the global communications for the other premium brands, Gran Meliá and Paradisus, as well as running rotating projects on the other Meliá Hotels International collections: Meliá Hotels & Resorts and INNSIDE. In addition, the team will assist the corporate office in raising the profiles of key spokespeople, notably Mr Gabriel Escarrer, Vice Chairman.

 

 

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