This autumn, Off The Rails London will launch its inaugural menswear retail event at The Truman Brewery in London from October 30 – November 2. The event will subsequently run every spring and every autumn from then on. The event offers a relaxed shopping platform for men to purchase seasonal wardrobe pieces, get style and grooming advice and discover new brands. The four day event will feature up to 70 brands and will be a mix of classic, contemporary, tailoring and accessories. The event will also feature a complimentary personal style salon service, personal shopping, an on-site tailoring service, a barber shop & grooming salon, skin care area, tech, gadgets and art as well as DJs playing throughout, a fully licensed bar, lounge areas and street-food pop ups. The event is the brainchild of Charlie Gardiner, of Incipio Events, who will work alongside consultants including Caroline Reader, former Head of Events at The British Fashion Council, Nick Ede, Creative Director of EdenCanCan, Katie Bain, former Show Manager at The British Fashion Council and operations expert Helena Shelley. Brands can apply to take part in the event from today by taking a ‘store’ at the event or being included in the OTR Boutique, which will be branded, merchandised and staffed by the Off The Rails retail team.

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