Fashion brand Mitchell & Ness has launched its first ATL campaign to promote an extended range of NBA Hardwood Classics (HWC) Swingman Collection, created by Mercieca. The launch sees the brand emblazoned across 45 high footfall London sites in key locations across the London Underground Network and bus sides, supported by PR and an influencer programme.

After signing a multi-year licensing agreement with the NBA to be the exclusive manufacturer of retro HWC products, Mitchell & Ness introduced its HWC Swingman Collection, cultivated from decades of on-court history and commemorating the legacy left by the game’s most celebrated players.

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