Haircare specialist MIZANI signs Shingai Shoniwa

 

Excessively curly haircare specialists MIZANI (part of the L’Oréal Professional Products Division) have announced lead vocalist Shingai Shoniwa, of British indie rock band Noisettes, as their first ever celebrity ambassadress. The premium brand whose products are specifically formulated to help women with curly hair textures achieve beautiful, healthy-looking hair have selected Shingai as their first spokeswoman and she will represent them in all key elements of their marketing. The new partnership will begin with an exclusive photographic shoot and Shingai will be available for press days and interviews on behalf of MIZANI.