MoMineral Makeup has appointed Ariatu PR to handle its press and publicity. The brand was founded by microbiologist Omolara Tayo-Sobajo who spent eight years in the beauty industry as a freelance make-up artist. The products include foundations, mascaras, lipsticks and brushes, targeted to care for hyperpigmentation and cater to deeper skin shades, taking into account undertones and overtones. The products are one hundred percent natural, lightweight, oil free and paraben free and are available online.

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