Profile PR has been appointed to launch a new concept in nail paint, Palette London. The British brand will unveil the first bespoke nail paint service (price from £75), matching any colour for a client, plus a ready-to-wear collection (price from £12) of vibrant fashion colours in a gel-based formula using volcanic glass and packed with vitamins. The Create Your Own collection takes five blendable nail paints that can be combined in infinite combinations to create unique shades. Priced at £50.

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