Freedom PR agency has been appointed to handle UK PR activity for natural beauty brand L’Erbolario. Founded in Lodi, Italy in 1978 by husband and wife team, Franco Bergamaschi and Daniela Villa, L’Erbolario combines the best of traditional herbalist methods with the most advanced cosmetics research, transforming extracts from roses, lavender, honeysuckle and other flowers into perfumes, oils, soaps, creams and conditioners for use in body care and in the home. L’Erbolario is available from its new store on Upper Street in London and online.

www.erbolario.co.uk