French natural and organic skincare brand Alorée has announced its partnership with UK-based distributor Pravera, with the aim to establish itself in the premium natural beauty market in the UK. Alorée is currently the only skincare brand that has been able to extract the active ingredient chlorophyll from plants and capture its anti-ageing properties. The Alorée range consists of 14 skincare products certified according to the ECOCERT organic standard, which indicates to consumers that the brand is truly natural, organic and free from parabens, silicones, petrochemicals and potentially harmful ingredients. Each product contains the unique chlorophyll rich complex CHC, which has been researched and developed by Alorée’s Founder Alexandra Croce. Retail prices range from £9.90 to £32. The products are now available from good health stores including Whole Foods and also online at aloree.co.uk. Alorée will be presented and available to try on the Pravera stand at the Organic and Natural Beauty Show in February and the Natural Products trade show in April.

www.aloree.co.uk
@Pravera