Haircare brand Naturalmente appoints Amazing PR

 

Amazing PR has been appointed to handle the UK press and publicity for Italian biodynamic haircare brand Naturalmente. Naturalmente is an aromatherapy inspired, natural and botanically derived salon brand that launches in the UK this autumn. The brand offers a range shampoos, conditioners and styling haircare products. Naturalmente does not contain any chemical, petrochemical substances, synthetic perfumes or chemical pharmaceutical active ingredients and is free from parabens, DEA, EDTA and formaldehyde. The products use bottles which are made from corn and 100% biodegradable. The full product range will be available online at gentlebodycare.co.uk, selected salons and retailers nationwide. The agency’s remit includes launching a PR campaign aimed at trade and consumer UK media to raise brand awareness.