Neutrogena launches Visibly Light Therapy Acne Mask and hosts first pop-up
Skincare brand Neutrogena has announced the launch of its new Neutrogena Visibly Light Therapy Acne Mask. The brand is hosting a pop-up concept store at BOXPARK to launch the Light Therapy Acne Mask as part of the brand’s ShineYourLight campaign. The campaign aims to highlight the emotional impact acne can have on women. The store will be open until May 7, giving consumers access to at-home acne treatment. Neutrogena Visibly Light Therapy Acne Mask is designed for mild to moderate acne sufferers. The wearable LED device delivers red and blue wavelengths deep into the skin at the speed of light to disrupt the acne cycle. Beauty blogger and author of ‘My Pale Skin’ Em Ford is the official ambassador for the ShineYourLight campaign. She will be at the store from 11:00 to 13:00 on May 6, giving consumers the opportunity to meet her. The store will feature modern, product displays complete with bright pink lighting, neon artworks and a photo booth where consumers can take selfies and load direct on to their social channels. There will be a variety of activities including empowering messages of confidence, free nail treatments, freebie food bites and gift bags containing products from the range. The mask can be purchased from the store as part of an exclusive introductory bundle. Priced at £50, customers will receive both the acne mask and cleansing products from the Visibly Clear range.