Sheriff Mehmet has announced the opening of his new barbershop in Covent Garden early in January 2016. Combining the latest men’s grooming salon and an old-fashioned barbers, it is being launched by Sheriff Mehmet, whose name is synonymous with top-class technique, quality and dedication to his profession. The new salon is called Envy by Sheriff Mehmet and is part of his well-established Envy Barbers chain. Sheriff was only 14 when he was introduced to the world of barbering through a family route at his uncle’s barbershop in London. His career in the years since then has seen him learning his craft and honing his skills at London’s Truefitt & Hill of Mayfair, the oldest barbershop in the world certified by the Guinness Book of Records, and he has been consultant to prestigious men’s grooming brands Castle Forbes, Denman’s Jack Dean, Rooney Brushmakers, Molton Brown and Clarins as well to salons renowned for equal superiority – Gentleman’s Tonic, The Refinery and Selfridges. Already a State Registered Hairdresser for over four years, Sheriff was recently awarded his Master Craftsman Diploma in Men’s Hairdressing, an accolade held by only a few. Envy by Sheriff Mehmet barbershop will be located on Chandos Place. Additionally Pickle PR has been appointed to oversee PR activity for the brand.

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