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New fashion childrenswear brand Petit Tribe launches
March 5 sees the launch of new fashion childrenswear brand Petit Tribe. Founded by Olatoun Jolaoso with the creative direction of Joanne Jong, this print based collection for girls and boys draws on inspiration from the tribal prints, colours and patterns of the nomadic Fulani Tribe, who Olatoun witnessed whilst growing up in Nigeria. The collection offers a range of clothing for girls and boys from newborn to 12 years.