Fashion and beauty brand InStyle has unveiled the relaunched, digital-first InStyle.co.uk. The brand will deliver an entertaining and informed mix of must-have fashion, beauty and lifestyle content, along with celebrity and how-to videos, all delivered in the distinctive InStyle tone. In addition, with its round-the-clock collaboration with the US InStyle team, InStyle aims to have greater scale than any other UK fashion brand, bringing fashion and beauty fans even more of what they want, when they want it. Housed within a new website and leveraging InStyle’s highly engaged social audience, the brand’s new proposition is tightly tailored to the tastes of female millennials, who are known to regularly consume digital content from magazine brands, consider fashion a core passion and trust personalities – like editors – to curate and add credibility to online content. Using the strength of the brand’s print heritage, the editorial team – led by editor-in-chief Charlotte Moore – will produce an additional 20 pieces of content per day and continue to have a prominent presence at all major UK fashion events such as London Fashion Week and the British Fashion Awards. They will also curate a selection of 50 of the best pieces of content from InStyle US, adapting them to make them relevant to a UK audience.

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