Lucky 8 PR has been appointed to handle the press for new lingerie label Beija Flor. Launching in January 2016, Beija Flor Lingerie is the first direct to customer label from lingerie design and manufacturer Aura Lingerie. Mid to high premium in price the brand is directed at professional, trend conscious, affluent women that appreciate design-led brands with a clean, modern, minimum fuss aesthetic. Based on a brand ethos that ʻone style does not fit allʼ the AW16 collection Without Exception is divided into nine mini collections each with three different bra styles made to celebrate and give each woman confidence whatever their cup size. Prices start from £45 for bras, and £18 for thongs and briefs at retails online at beijaflorlingerie.com starting in January 2016.

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@BeijaLingerie
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