Imagination PR has been appointed to handle the press and publicity for MR. This new men’s haircare system is designed to combat the challenges associated with hair thinning, whilst also being perfectly suitable for all men to keep hair strong and healthy. Three years in development by a highly skilled team of scientists and the award-winning hairdresser, Jamie Stevens, MR. draws on the most advanced science and industry innovations, to deliver targeted solutions. Divided into three categories, Thickening, Style and Disguise, there are 12 products in the collection, all containing a unique active complex formulated specifically for this collection – System- PPXT – proven to promote thicker, hydrated and stronger hair. The Disguise range contains two hero products, the MR. Hair Fibres and MR. Disguise Spray, which subtly, but effectively, mask areas of hair loss. MR. launched in October at 360 Boots stores nationwide and online at boots.com and via mrjamiestevens.com.

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