Fashion PR agency Felicities has been appointed to represent new sportswear brand Sports Philosophy. This London-based women’s and men’s sportswear brand launches with a spring/summer 2015 collection, aimed at active individuals with a passion for performance, style and change. Founded by Stella Heng and Matthias Tietze, Sports Philosophy focuses on top-quality performance wear and features print designs and reflective artwork. Comfort, performance and style are key components of every piece. Fine Italian fabrics that are breathable, sweat-wicking and UV-protective, feature across every garment. Recycled polyamide with a light compression fit is also used to assist with blood flow, enhancing performance. As part of the company philosophy, the brand combines for-profit and non-profit to support a social cause, strongly believing that every business has a responsibility towards societies it affects and aim to develop a business model that offers a long term and sustainable path to supporting social change.

www.sportsphilosophy.com
@SP_Active
www.felicities.co.uk
@FelicitiesPR