News International renamed News UK

 

News International has today announced that the company is changing its name to News UK. The new name and logo, which come into immediate effect, are designed to convey a more coherent and logical identity for the new parent company across the globe. News Limited in Australia is taking similar steps, as both companies become part of new News Corp which will be incorporated on the NASDAQ on Friday. News UK reflects the company’s roots in the United Kingdom and its ongoing commitment here. The logo is based on new News Corp’s visual identity and draws on its heritage of producing world-class news, sport, opinion and analysis and pioneering new developments in the industry.