NEXT to open standalone NEXT Beauty Halls

    NEXT is further developing its premium Beauty business by signing new flexible leases with landlord Hammerson, in order to trade five former Debenhams beauty departments as standalone NEXT premium beauty halls, trading as “The Beauty Hall from NEXT”. The sites include Bullring & Grand Central Birmingham, Silverburn Glasgow and Highcross Leicester, and they will trade at the main entrances to the stores, in their current locations. NEXT is in discussions to add a small number of further sites. The aim is to create a premium retail environment for Beauty, to complement the offer NEXT already carries through its Online Beauty business. NEXT recognised the opportunity to develop an extensive premium Beauty business after a successful online collaboration with Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018. NEXT then acquired Fabled in July 2019 from Ocado. NEXT currently sells over 200 beauty brands on next.co.uk, including Estee Lauder, Clinique, Benefit, Origins, The Ordinary, GHD, Dermalogica, Aveda, Illamasqua, Elemis, Burberry, By Terry, Rituals, L’Occitane, Bvlgari, Emporio Armani and Boss and additional premium brands including Bobbi Brown, YSL, Lancôme and Nars through its sister site Fabled.com. NEXT is also set to launch many exciting new brands during this year. NEXT is working with its Retail teams and brand partners to adapt these new stores to ensure that, when they open, they adhere to Government social distancing guidelines and are safe for customers and colleagues. NEXT intends to hire experienced staff with proven premium beauty retail experience so it’s likely that many of the former Debenhams staff will secure a position with NEXT.


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