Nudge PR has been appointed to handle Only By Nature frozen yoghurt brand. The agency’s remit includes increasing B2C and B2B brand awareness of Only By Nature, as well as strengthening the company’s position within the growing frozen yoghurt marketplace. Only By Nature is available in Waitrose and launches into Tesco this June. Nudge will also take on the responsibility of publicly launching NPD smoothies and ice cream later in the year. Made with the natural stevia leaf for no added sugar, Only By Nature’s Frozen Yoghurts are the lowest calorie frozen yoghurts on the market and are gluten-free and vegetarian friendly. The Only By Nature range includes coffee mocha, summer berry, mango, apple & cinnamon and cherry flavours.

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