Coffin on Cake PR has been appointed to handle the UK publicity and PR for OBEY Women’s Clothing with immediate effect. The agency has been briefed with developing brand and product visibility amongst style conscious consumers, and generating greater brand and collection awareness with current customers. Coffin on Cake will lead the campaign by telling the ongoing and iconic story of acclaimed artist Shepard Fairey, and his OBEY Propaganda. On September 18 Shepard opens his first solo show in New York for five years, entitled On Our Hands held at the Jacob Lewis Gallery, ahead of London exhibition Rock Style co-curated for Sotheby’s S|2 Gallery by fashion designer Tommy Hilfiger and art dealer Jeffrey Deitch. The spring 2016 collection features cut & sew, premium cottons, and selvedge denims, utilised across shirting, jumpsuits, and trans-seasonal knitwear and will be showcased at Coffin on Cake’s upcoming spring/summer press days in October (see Events).

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