October sees the launch of new Selfie fragrance from Olfactive Studio‏. This new fragrance for men and women from Olfactive Studio brings together two rituals, the act of perfuming oneself and the taking of a selfie, for a most modern form of self-expression. By combining these almost daily actions, Selfie is a chameleon, with the mirror on the box reflecting the image of the wearer in whatever guise he or she chooses. Created by independent perfumer, Thomas Fontaine, Selfie is a full-bodied fragrance with top notes of elemi, ginger, star anise, incense, angelica; middle notes of accord of maple syrup, cinnamon, lily, cabreuva; and accord of suede, styrax, labdanum, oakmoss, patchouli, tonka bean and sandalwood at its base. Selfie launches on counter in October. Olfactive Studio fragrances are priced at £75 for 50ml and £110 for 100ml.

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