Fashion and lifestyle PR agency Fluorescent PR has been appointed by online fashion boutique Littleblackdress.co.uk to oversee all PR and press enquires. The agency will devise and implement the PR strategy across all areas of the business. Curated by editor Nathalie Gibbins, Littleblackdress.co.uk is a shopping destination for women. For autumn/winter 2014, Littleblackdress.co.uk will launch 20 contemporary LBDs under its own Little Black Dress label. Inspired by iconic dresses, the collection is divided into easy to shop moods: Glamorous, Unique, Feminine, Sexy and Classic. In line with the debut collection, the new website will launch in September 2014. The site will be an inspirational and aspirational site offering the very best advice and style tips for creating the perfect party look. The Little Black Dress collection is priced from £65 to £120 and the size range will cover from 6-18. Littleblackdress.co.uk will also offer a specially selected edit of designer, high street and boutique dresses as well as accessories including shoes, handbags, jewellery and hair accessories. The website offers collections and styles that are priced from £45 to £500.

www.littleblackdress.co.uk
@teamlbd