New online fashion retailer Miss Celeb Style has appointed NYPR to handle its media relations, celebrity liaison and press office activity. Miss Celeb Style offers celebrity-inspired womenswear at affordable prices. The brand offers a variety of collections including Party with Passion and Little Black Dresses with dresses starting from £12.99, while its premium range, Miss CelebStyle Boutique, offers casual wear, including jeans, jackets, jumpers, shirts, skirts and sleepwear. The agency’s remit also includes raising awareness of the brand and website via mainstream lifestyle and fashion media.

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