Skincare brand Origins has announced the launch of its Maskimizer™ Skin-Optimizing Mask Primer. Maskimizer saturates skin with hydration and skin-softening ingredients to prepare it for treatment masks to follow. The mask features Origins Marine Algae Complex, which optimises skin’s condition to enhance the mask experience, primes skin to perform at its peak and makes the skin more receptive to a mask’s active ingredients. It also makes mask application and removal easier. Maskimizer features osmotic technology that helps maintain the moisture and fluid balance in the skin. It immediately creates hydration ‘cells’ to boost skin’s ability to bind moisture. The outermost layer of skin is thus softened, conditioned and prepped, making it more receptive to improve the mask experience. Available exclusively at origins.co.uk from February 12 and nationwide from March 2016 at select department stores. RRP £18.50.

www.origins.co.uk
@Origins